But first, What is Social Media Engagement?
Social media engagement is the number of interactions your posts get on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and any other social-sharing platform you’re active on. Let us first define some terms you might not be aware of before we go to a few key principles you can apply to get started with having a healthy social media engagement.
Social media engagement can be calculated in various ways, depending on which platform is being used to run campaigns. For example, Facebook considers a reaction, a share, a comment, or any other interaction to be an engagement. The amount of interactions your posts receive on social media is referred to as social media engagement. The volume of interactions your Facebook posts receive is your Facebook engagement. Facebook posts that inspire likes, comments, shares, or clicks are considered high-quality engagement.
What about Healthy Social Media Engagement?
A Healthy Social Media Engagement is essential for businesses of all sizes. Whether you’re a small business with a limited budget or a large enterprise with a team of social media experts or whether it’s Instagram, LinkedIn, or TikTok, every social media manager tries to build stronger, more successful brands through their posts, by gathering followers and posting interactions on their accounts. Social media managers might spend hours a day working on increasing their brand’s presence on social media, which translates to higher engagement rates even if it’s just posting a picture of your dog in a costume to Instagram.
Before you even start using social media, make sure you have a policy in place. This will dictate what types of content is acceptable, how you will respond to customer complaints, and more.
2. Choose the right platforms
There are a number of different social media platforms to choose from, but each has its own strengths and weaknesses. Make sure you choose the one that best suits your business.
There are a number of different platforms that businesses can use to communicate with their customers through social media. Some popular platforms include:
Twitter is a great option for sharing short updates with your followers. It’s also a great way to connect with potential customers. You can easily target your audience with retweets, GIFS and by using hashtags.
LinkedIn is a great way to build relationships with potential customers and colleagues. You can share updates, links, and videos or even Live Streaming that can help you connect with potential customers. You can also target your audience with LinkedIn ads.
Facebook and Instagram are the most popular social media platform in the world. It’s a great way to connect with your followers and to share updates and videos. You can also target your audience with Facebook ads.
Use Emojis. Emojis have become a regular thing in everyday communication between, especially the younger generations. And for this 😃 they may reward you with engagement. Because of emojis, you can use hashtags more efficiently. Through them, it’s easier to make your audience understand your captions without reading the whole text.
3. Create your actual presence
After choosing your platforms and creating your content plan, it’s time to get busy building your online presence. Only create profiles that you will use. Maximize your time by only choosing platforms where you’ll regularly add content.
Create a full, complete profile on each platform. Take the time to make your company look professional and remember to include links to your website.
Get out there, follow, and connect with others. Avoid setting up accounts and then forgetting about them. Participate in the online communities. If you want people to follow you, follow them first.
Be reactive. If someone makes a comment or asks a question, respond.
Creating a social media presence isn’t difficult, but it takes some time and planning. Complete the necessary research before you begin building your presence. Your time will be well spent, and the results can be significant.
4. Make sure your content is effective.
Your social media content needs to be engaging and informative. It should also be tailored to your audience and relevant to your niche. If you can strike a balance between these factors, your social media strategy will be more effective.
Get your content figured out. Develop a plan for your content. Figure out the type of content you’ll use and how frequently you’ll post it. Don’t forget to also include Evergreen content but make sure they are relatable to your audience.
Maintain, maintain, maintain. It’s important to stay on top of social media. Spending a few minutes to log on each day is a great idea. Follow a few new people or make a post on someone else’s profile each day. Also, ensure your content is posted on schedule. It’s important to be consistent.
Followers cast dead profiles aside. Give them meaningful content on a regular basis. Use social media to your advantage and watch your business grow
5. Check Your Analytics
Because each social media platform allows users to engage with posts in a different way, it’s important to check your analytics to see how your followers are engaging with your content. Before you join a social network, take time to understand its functions and how people use it. Do a quick visual check for typos, grammar mistakes, and overall readability.
With each social media site differing in functionality, it is crucial to know the best method of using it and that is where the analytics come into the picture.
So why is it good to regularly check your social analytics? Because those numbers are the best starting point for figuring out what kinds of content fire up your community and how to improve that engagement. It is important to regularly check your analytics, because analytics provide you with a great picture of who, what, and where your audience is. By analyzing this information, you can use it as a guide for you to have a healthy social media engagement social media strategy.
It’s a good idea to check your social media analytics and Facebook Insights, to see which type of content you and your community prefer – maybe it’s memes or inspirational images. Analytics are the best starting point for your strategy of improving to have a healthy social media engagement. It helps you understand your community by checking on your analytics daily.
If you want a cutting-edge social presence, you should keep up with what’s new.
Everyone is talking about Instagram’s never ending updates this year. Or what about their engagement percentage these days. Or, have you noticed how everyone jumped at the chance to create and start changing the post sizes to Reels when the update rolled out?
What if you could spice up your social media engagement by offering some healthy, valuable content to your customers?
Reward your fans with valuable content on social media to build a long-term relationship. While everybody’s busy making post designs with cool, trendy fonts, don’t forget to connect with your actual audience and start conversations. You can give out a free copy of your brand promotional PDF booklet and the 5 ways we used social media to target new audiences.
And in return you also get the healthy social media engagement that you’ve been working on for your social media page.
8. Explore video posts and new features
Explore video posts and new features, which can help you increase your healthy social media engagement. Video engagement is healthy, especially on social media. Explore Facebook or Instagram video posts and new features.
9. Respond in a timely manner
Your response time must be quick to satisfy your audience and make them feel they’re attended to if you want to have a healthy social media engagement.
10. What’s your story?
When working on growth and increasing healthy social media engagement with the audience, your social media profiles should tell a story.
Building a story around your brand will always queue users to go with your content and feel connected because they discover the imperfect side– the human side of the brand, followers get more emotionally attached to your products or brand.
Posts that tell a story will always attract more loyal followers. Focus on giving value to your audience’s needs, you can create stories around your products.
People will always seek stories because they keep us relatable and grounded.
But really, the point is to become aware of all of the different platforms that other people use. Do some research to find out what people are using now and what kind of content you might use to engage with your audience.
If you have photos from your trip up to Philippines, share those. If you have a blog or website, post relevant info there. If you took a video, post it on Youtube. For one to have an effective and healthy social media engagement, always think of the word exposure. Because mainly, businesses and people just want exposure and how the exposure will be done (strategized).
Social media is a powerful tool that can empower people and businesses. As we’ve seen in this post, having a healthy social media engagement is not an easy task to accomplish, but it can be done with a little bit of planning and effort. The key is to keep your audience engaged on the platform you choose so they continue sharing content with friends or followers who might need it too!
Always give value